Annual 2025 Shortlist
Congratulations to this year's shortlisted entrants.
PEOPLE'S CHOICE IS NOW CLOSED
Thanks to everyone who entered and took part in voting for their favourites.
Winners will be revealed at The Annual launch party in
3D
Companies
Hello CharlieLEGO - Projection Mapping - Battersea Power StationView project The TelegraphStep on board Queen Anne, Cunard’s luxury cruise shipView project Where Giants RoamMidsummer Night's Dream TrailerView project Wonder VisionASICS Novablast™ 5 - Bursting with BounceView project Individuals
Advertising: Digital
Altair MediaWeekend Watchalong: Making Theatre the Weekend PlanView project ArmouryWorkspace - It All Happens At Workspace | Dir: Phoebe BourkeView project Critical MassWalkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & GoalsView project PRETTYBIRDCustard by Giggs | Cake & Custard Tasting | OatlyView project Starcom BangladeshSamsung Galaxy S24 Ultra- Summaries, Just Like That!View project
Advertising: TV
Ridley Scott AssociatesMoney Never Felt Like MonzoView project The Gate LondonCutting through the nonsense with SMARTYView project weights&pulleysProduct Launch Ad Campaign for Precision AIView project Workhouse MarketingDefying Gravity with Tredaire: A Campaign That Elevated the Flooring IndustryView project
Animation
Companies
BuckMabel feat. Shygirl "Look At My Body Pt. II"View project Engage Digital PartnersReal Madrid - USA Summer Tour 2024View project Golden WolfCoca-Cola Frozen: SIP. FREEZE. REPEAT. | Golden WolfView project Hello CharlieLEGO - Projection Mapping - Battersea Power StationView project LaundryVisit Seattle - One Magical Season. One Magical HolidayView project Ridley Scott AssociatesBeavertown - Social BeingsView project Roof StudioEverything, Covered – 100 Years of The New YorkerView project Wonder VisionASICS Novablast™ 5 - Bursting with BounceView project Individuals
Anastasiia ZaesenokOutward from Within | Animated FilmView project Austin HillebrechtFogtown: The Mystery of the Moth Napper (Pilot)View project
Application
Companies
Cynergy BankCynergy Bank: The Human Digital BankView project Multivitamin StudioSignpost - Where every journey is an adventureView project Individuals
Matt EmminsForrest Version 2.0 - Run, Ride, Race!View project
Art
Anastasiia ZaesenokOutward from Within | Animated FilmView project Ruta MockuteExhibition project : A Visual Voice for SurvivorsView project
Artificial Intelligence
Companies
Digital Da VincisAlternate Re[AI]lity: Computer History circa 1890View project HugeDarling Ingredients: Rebranding a global leader in sustainable solutions that nobody’s heard of.View project Huge
NBCU's OLI: A natural language viewing guide for the 2024 Paris Games
PepsiCo Design & InnovationGatorade AI Bottle LaunchView project ROASTPowered by AI, Governed by Human Ingenuity: WEX’s Smart Approach to Scalable ContentView project Starcom BangladeshSamsung Galaxy S24 Ultra- Summaries, Just Like That!View project Individuals
Brian FallonSelf Promotion AI Film, Brian Fallon, Inc.View project Lukasz SobiechCustom AI Chatbots and Agents | IMMEDIATE TIGERView project Manaza .
AI FASHION TECH REVOLUTION-
Mark WachholzThe Cinema That Never Was (2025) | AI Video EssayView project
Branded Content
CARBONDIGITAL, INC.Natatanging Serbisyo (Exceptional Service)View project Condé Nast - Branded Content
Vogue x GQ x Vuori
DMS MediaAndrea Spendolini-Sirieix: A letter to my younger selfView project DRUM OMG LTDAndrex - Do You Really Like It? (When They Learn to Wipe It)View project Edelman Canada
Advil Head Settings
Ivalo Creative AgencyIt’s never too early to start savingView project
Branding
Companies
54Branding identity design for Pinhal Golf Course, VilamouraView project 5454 Sports Marketing – Rebranding & Visual IdentityView project Branding by GardenCoffee with an edge, crafted for the bold.View project Brunswick CreativeRebranding the organisation that’s leading the LQBTQ+ conversation in businessView project Brunswick CreativeDecoding Digital Public Goods with an open-source brandView project Coley Porter BellBrambles and CHEP: A brand identity to advance global logisticsView project Conran Design GroupA new era for Conran Design GroupView project Creative ClinicLearning disability charity merger brandingView project Critical MassMalts - Rebranding and Redefining the Consumer ExperienceView project CYGNUSBlend Out. Never Blend In. - Craft House CoffeeView project DeepRepositioning of London St. Pancras HighspeedView project Design Bridge and PartnersForest Carbon: In Tune with NatureView project HugeDarling Ingredients: Rebranding a global leader in sustainable solutions that nobody’s heard of.View project MammalShowcasing seamless design, craft and qualityView project Mettle StudioA new identity for a specialist ASC provision: The Courtyard IslingtonView project Might and MatterAtriz - Shaping The Future Of Recruitment: The Brand Evolution Of AtrizView project Might and MatterBlue Hour - The First Step Forward: Crafting A Brand That Empowers Every MorningView project Multivitamin StudioSignpost - Where every journey is an adventureView project PepsiCo Design & InnovationSpitz Visual Identity RedesignView project PepsiCo Design & InnovationYumYum Visual Identity RedesignView project Recollect StudiosBrand Strategy and Visual Identity of VIM EVView project RXM CREATIVENOUKK - TURNING DISCARDED MATERIALS INTO LUXURY FABRICSView project SomeOneHow do you navigate in ever-changing landscapes? — HaysMac RebrandView project SomeOneBrighter ways for you — Protergia RebrandView project TorpedoCreating a brand new brand for enterprise audiences.View project Tottenham Hotspur Football ClubReimagined. Reborn. Remastered - A Tottenham Hotspur Rebrand.View project UntangldWholesome Market: A Whole New Way to Do Some GoodView project WhistlejacketThe University of St Andrews – Making WavesView project Workhouse MarketingMore Than Law: The Bold Identity Shift Powering Forbes’ GrowthView project Individuals
Beardedguy - Neville CassarDDLTS - Visual BrandingView project Beardedguy - Neville CassarExient Entertainment RebrandingView project Helen HartleyDEJUNKING THE BAKERY CATEGORY - A fight for healthier choices without compromiseView project James DawsonAgile Station - Strategy, Branding & Identity DesignView project Linda Baritski Aka SEASONOFVICTORYFROZEN BLISS CREAMERY – Visual Identity Kit, Packaging, Logo, Illustrations, Patterns, and FoodView project Mag. Vladimir von Bergdorff, MAApothecary LAB brand designView project Richard HillGetting your answers FirstHAND - Agentic AI IdentityView project Victoria Rushton21 Reasons to Stay, reinventing Best Bet Motor LodgeView project
B to B
CYGNUSItalian Roots. British Made. - Sonata Pizza FlourView project CYGNUSBlend Out. Never Blend In. - Craft House CoffeeView project Great StateHelping Cox Automotive Europe to Communicate and Compete as OneView project Huge
Ticketmaster: Redesigning and modernizing a digital B2B experience for the next generation
Oakwood AgencySuir Engineering: Evolving the brand for their futureView project Salt ProductionsA’Maison: The House of Amazon at Cannes Lions 2024View project studio RUCKUS®Piecing it all together to break new ground for a 20+ year old exhibition businessView project weights&pulleysProduct Launch Ad Campaign for Precision AIView project
Copywriting
Companies
Design Bridge and PartnersFortnum & Mason: Animal CrackersView project weights&pulleysProduct Launch Ad Campaign for Precision AIView project Individuals
The Cutting Room Floor
Companies
Silver Lining Agency | B CorpSuperheroes of natureView project Individuals
Beardedguy - Neville CassarProposed Branding for Local Food CompanyView project Nick EagleLogo and Brand Identity for The Lottery WinnersView project Svetlana LisenkovaCosma Cosmetic Scanner Mobile app design iOS healthcare industryView project
Data
Altair MediaWeekend Watchalong: Making Theatre the Weekend PlanView project Critical MassWalkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & GoalsView project Edelman Canada
Sleepless Lamp
Edelman Canada
Advil Head Settings
Stats PerformManchester Derby Days: Reimagining a football club’s scarf with data from iconic games.View project
Digital
HugeDesigning for impact: A new digital experience for LPGA fansView project Huge
Ticketmaster: Redesigning and modernizing a digital B2B experience for the next generation
Starcom BangladeshSamsung Galaxy S24 Ultra- Summaries, Just Like That!View project The FrameworksDemonstrating the power of integrated AI solutionsView project
Direct Marketing
Critical MassWalkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & GoalsView project Edelman Canada
Sleepless Lamp
The Gate London
Smarty customer engagement and loyalty
Effectiveness
Altair MediaWeekend Watchalong: Making Theatre the Weekend PlanView project SCROll STOPThe Campaign That Swept Away Competitors and Crowned eufy UK's #1..View project studio RUCKUS®Piecing it all together to break new ground for a 20+ year old exhibition businessView project Swype®Landmark Unified Local Authority Foster Care Recruitment CampaignView project Whyte and MackayHow Jura Developed a New Perspective in Whisky PackagingView project
Experiential
Brilliant and MillionRajadamnern Immersive Muay Thai ExperienceView project DRPG
PPC Commercial Conference
High Contrast LLCGhirardelli Celebrates National Peppermint Bark DayView project Merlin Entertainments LtdHyperia Experiental AwardView project PepsiCo Design & InnovationCheetos Chester Fortune Teller Super Bowl LIXView project Proud Robinson + PartnersJust Eat - Hip Hopera BrunchView project Red ConsultancyMcDonalds Best Burger SensoriummmView project Salt ProductionsA’Maison: The House of Amazon at Cannes Lions 2024View project TC CommunicationsVirgin Media O2 Experience Store – Westfield StratfordView project TonyG LtdContactless Donation Point for the National Trust at Castlefield Viaduct.View project
Graphic
Companies
Brunswick CreativeDecoding Digital Public Goods with an open-source brandView project CYGNUSBlend Out. Never Blend In. - Craft House CoffeeView project Engage Digital PartnersReal Madrid - USA Summer Tour 2024View project PepsiCo Design & InnovationPepsi Day of the Dead MexicoView project SomeOneHow do you navigate in ever-changing landscapes? — HaysMac RebrandView project The Roald Dahl Story Company'I Survived The Enormous Crocodile!' The Enormous Crocodile the Musical Cast & Crew GiftView project The Roald Dahl Story Company'This Is Where All Dreams Is Beginning' The BFG Festive GiftView project Individuals
Bash KhanThe Howden Mens European Injury Index 2022/23 and 2023/24View project Cosmo JamesonMI5: Official Secrets at The National ArchivesView project Florence De la FournièreThe Montreux Years - Moments RSD 2025View project Philip AppletonSustainability in the Bookselling IndustryView project Svitlana BielovaMinelly / Coffe / Branding / PackagingView project Svitlana BielovaPari Satiss / Cosmetics Brand / Packaging / Label DesignView project Tim AmesBranding design for TOAST, a new event management companyView project
Illustration
Companies
CYGNUSBlend Out. Never Blend In. - Craft House CoffeeView project PepsiCo Design & Innovation7UP Durga Puja India 2024View project The Roald Dahl Story Company'I Survived The Enormous Crocodile!' The Enormous Crocodile the Musical Merchandise & GiftView project Individuals
Jason LyonRoyal Salute Lunar New Year Special EditionView project Laimutė VarkalaitėSENOLIŲ IŠ-MINTIS | THE WISDOM OF THE ANCIENTSView project Linda Baritski Aka SEASONOFVICTORYFEEL GOOD INK TATTOO BOOK ILLUSTRATIONS and COVER DESIGNView project Linda Baritski Aka SEASONOFVICTORYLONDON CITY MAP ILLUSTRATIONView project Linda Baritski Aka SEASONOFVICTORYOuternet London x Visit Pittsburgh IllustrationsView project Marta MiSimply | Illustration System & animationsView project Yulong LliCOSTA COFFEE Christmas Illustration cupView project
Integrated
Workhouse MarketingDefying Gravity with Tredaire: A Campaign That Elevated the Flooring IndustryView project
Music & Sound
Companies
Adelphoi Music Ltd.Pepsi – Thirsty For More (‘No Regrets’ Re-record)View project Air-EdelWomen's Aid - The Monster Who Came To TeaView project Jackleg | Music & Sound DesignMaserati | Grecale TrofeoView project Take Your Medicine
Dullsville and the Doodleverse
Universal Music GroupConfidence Man and TowerBlock1 - The Emergency Chill ClinicView project weights&pulleysProduct Launch Ad Campaign for Precision AIView project Individuals
Subhajit MukherjeeHar Ghar Mein Star - Lovelina BorgohainView project Toby GriffinWarwick University - Infinitely CuriousView project
OOH
Hello CharlieLEGO - Projection Mapping - Battersea Power StationView project Laundry
Yellowstone Sphere
Ocean OutdoorGladiator II: turning Piccadilly Lights to stone and BFI IMAX into the colosseumView project
Packaging
Brandon ConsultantsPaulig Coffee: Masterbrand RedesignView project Brandon ConsultantsPilgrims Choice | Bold Flavour. Bigger Personality. A 360 brand redesign.View project CYGNUSBlend Out. Never Blend In. - Craft House CoffeeView project Edelman Canada
Shower Sensors
PepsiCo Design & InnovationStarry Cranberry Blizz Zero SugarView project The CollaboratorsLove Struck: a fresh take on refreshmentView project
Photography
Companies
Individuals
Jonathan KnowlesWoodford Reserve - Old Fashioned MonthView project Natasha Alipour-FaridaniYeo Kefir - Find Your Daily GrooveView project Tiina ErameriJewellery Photography for Designers Richard Farbey and Joshua MyszczynskiView project Tiina ErameriWatch Photography for Ralph Christian Watches, ongoing projectView project
Post Production
TVF Digital & Online Post ProductionGREAT BRITISH TRAIN JOURNEYS FROM ABOVEView project
Product / Industrial
Companies
PepsiCo Design & InnovationPepsi What The Cup Vending MachineView project Silver Lining Agency | B Corp
Bank Australia x Parley for the Oceans™
Individuals
Irina NesterenkoThe Mad Cowboy: Sculptural & Sustainable. 3D-Printed Baroque BagsView project
Production
Companies
Condé Nast - Branded Content
Vogue x GQ x Vuori
Condé Nast - Branded Content
Architectural Digest x HSBC: The Sound Exchange
Individuals
Jake BlackmanDriven by Legacy: The Road to PebbleView project Jonathan KnowlesWoodford Reserve - Old Fashioned MonthView project Leo (Vladimiro Leopoldo)MOME - Live closer, grow together - DCView project Sam SherringLaunching Andrew Cotton’s Signature Boot with XTRATUFView project
Publishing
Factory OriginalsWasted Opportunities: Tour Tales and Stories From The RoadView project Ivanti2025 State of Cybersecurity Report: Paradigm shiftView project Oliver WymanJunctions: Ancient Routes, Future PathsView project
Rebel
Companies
Brandon ConsultantsSneak Energy | XXX Sneak ShowView project iSiteTVCurrys - Social - Marketing to Gen Z: Tips and StrategiesView project weights&pulleysProduct Launch Ad Campaign for Precision AIView project Individuals
Charne JonesDerek vs. Goliath: Saving Sharrington's beloved K6 phone boxView project
Self Initiated
Companies
Bottomline AI agencyAI SPEC AD | Barbãr: The Beer Of WarriorsView project Conran Design GroupA new era for Conran Design GroupView project Formula E Operations LtdFormula E - FIA Girls on TrackView project Ivanti2025 State of Cybersecurity Report: Paradigm shiftView project The Kitchen @ Kraft HeinzHow a sachet of Heinz Ketchup became this season’s must-have fashion accessoryView project The Roald Dahl Story Company'This Is Where All Dreams Is Beginning' The BFG Festive GiftView project Individuals
Christopher DunneRooftop Fox - Problem Solving For An Ever Evolving ProblemView project Eve MakarovaSKALVI – Men’s Skincare Brand & Packaging DesignView project Irina NesterenkoThe Mad Cowboy: Sculptural & Sustainable. 3D-Printed Baroque BagsView project Karolina DeminaMr. and Mrs. Moo | Dairy Brand Identity | Packaging and Label Design | Logo AnimationView project Kateryna HoienkoGenetic Center / Website & dashboard /UI UX designView project Lilit MartirosyanWhy psychological stress worsens gut inflammationView project
Social
Companies
ArmouryKillowen - No Service DC | Dir: Mr YankeyView project Critical MassWalkers' Personalized for the Pitch: Finding Fans Who Live for Crisps & GoalsView project Invisible DynamicsGap - Get Loose ft. Troye SivanView project Punctum ImagesŠkoda FOOH Ice Hockey World ChampionshipView project The Kitchen @ Kraft HeinzHow a sachet of Heinz Ketchup became this season’s must-have fashion accessoryView project
Social Good
Companies
Edelman Canada
Sleepless Lamp
Grey (Thailand) Ltd. (Head Office)A4 Space ChallengeView project Grey (Thailand) Ltd. (Head Office)Second Life Helmet BoardView project Grey (Thailand) Ltd. (Head Office)Fast Walk StadiumView project Hatch Collective"Hydrate and Help the Ocean" TV adView project Leopard Co Inequality Street: Giving the (Toffee) Finger to homelessnessView project Silver Lining Agency | B Corp
Bank Australia x Parley for the Oceans™
Individuals
Spatial Design
Companies
DRPG
INEOS Grenadier Battersea Power Station Activation
FutureBrand
Skin Ceremony Department Store Concept for Sk-II
George P. JohnsonStarbucks: Unveiling Dallah's Treasure BlendView project Salt ProductionsA’Maison: The House of Amazon at Cannes Lions 2024View project SculptivateCarnaby Street - 'Into The Light' InstallationView project Individuals
Sustainability
Brandon ConsultantsVinca | Designing the UK’s first 100% recycled aluminium wine bottleView project HugeDarling Ingredients: Rebranding a global leader in sustainable solutions that nobody’s heard of.View project
Typography
Companies
Interbrand JapanPass our heart forward with JVA SANSView project Tottenham Hotspur Football ClubOur iconic typeface - inspired by our past, built for our future.View project Individuals
Wave
Companies
Edelman Canada
Shower Sensors
Edelman Canada
Sleepless Lamp
Grey (Thailand) Ltd. (Head Office)Second Life Helmet BoardView project Grey (Thailand) Ltd. (Head Office)Fast Walk StadiumView project
Web
Companies
11:11 StudioThe Quietus Brand and Website RelaunchView project Critical MassMalts - Rebranding and Redefining the Consumer ExperienceView project Great StateInspiring the Next Generation of Recruits in The Royal NavyView project Great StateTransforming the Recruitment Experience for Capita and the British ArmyView project HugeImmersive Learning, Elevated: Redefining the Google for Education ExperienceView project HugeIntrinsic: Unlocking value through the power of intelligent automationView project HugeDesigning for impact: A new digital experience for LPGA fansView project Huge
Ticketmaster: Redesigning and modernizing a digital B2B experience for the next generation
HugeDarling Ingredients: Rebranding a global leader in sustainable solutions that nobody’s heard of.View project MammalShowcasing seamless design, craft and qualityView project NovagramImpact with irreverence: A new website for Viral TribeView project Soak DigitalIDRIC Decarbonisation Online Visualisation ToolView project Individuals
Design Agency of the Year
Independent Agency of the Year
Production Company of the Year
Post Production Company of the Year
Music & Sound Company of the Year
Creative Leader of the Year
Anthony ChelvanathanGlobal Creative Partner, Chief Creative Officer CanadaEdelmanView profile Avish GordhanChief Creative OfficerSaatchi & SaatchiView profile Candy HollandExecutive Creative DirectorMerlin Entertainments LtdView profile Cinzia PallaoroExecutive Creative DirectorLeagas DelaneyView profile CRISTINA ROAExecutive Creative DirectorVML COLOMBIAView profile Dan WrightChief Creative OfficerDeloitte DigitalView profile David De BruijnGlobal Chief Creative OfficerWINKView profile Elena KnoxExecutive Creative DirectorBBDO WorldwideView profile Emma BarrattGlobal Executive Creative DirectorWolff OlinsView profile Federico RussiChief Creative OfficerGUT Mexico CityView profile Felipe RibeiroChief Creative OfficerWieden+KennedyView profile Franki GoodwinChief Creative OfficerSaatchi & Saatchi LondonView profile Giles WatsonExecutive Creative DirectorDDB MelbourneView profile Hope NardiniGlobal Executive Creative DirectorGreyView profile Jason SperlingChief Creative OfficerINNOCEAN USAView profile Jiradej PenglengpolExecutive Creative DirectorGrey (Thailand) Ltd. (Head Office)View profile Johanna RocaExecutive Creative DirectorAccept and ProceedView profile Josh BuddChief Creative Officer, NACitizen RelationsView profile Juan Jose PosadaPartner & Chief Creative Officer( anónimo )View profile Julie NikolicExecutive Creative DirectorMekanism CanadaView profile Kate StannersChairwoman & Global Chief Creative OfficerSaatchi & SaatchiView profile Lauren HaberfieldExecutive Creative DirectorEdelmanView profile Lee HoddyExecutive Creative DirectorConran Design GroupView profile Leonardo ChiesiChief Creative OfficerMcCann Worldgroup ChileView profile Liane SiebenhaarChief Effectiveness OfficerScholz & FriendsView profile Lois BlackhurstManaging and Creative PartnerStocks Taylor BensonView profile Malcolm PoyntonGlobal Chief Creative OfficerCheil WorldwideView profile Marty MartinezChief Creative OfficerTANK WorldwideView profile Miriam Martinez CifuentesExecutive Creative DirectorMi Querido Watson Comunicación SLU - (B84045020)View profile Nancy Crimi-LamannaChief Creative OfficerFCB CanadaView profile Nayaab RaisExecutive Creative DirectorFP7 McCannView profile Nicola RobertsExecutive Creative DirectorBray LeinoView profile Pancho GonzálezCo-Founder & Chief Creative OfficerInbraxView profile Pathida AkkarajindanonExecutive Creative DirectorWolf BKKView profile Pete LittleChief Creative OfficerPublicis Groupe AfricaView profile PJ PereiraCreative Chairman / FounderPereira O'DellView profile Rahul MathewChief Creative Officer & Executive DirectorDDB Mudra GroupView profile Ralf HeuelCCO/Partner/Co-FounderGrabarz & Partner Werbeagentur GmbHView profile Roberta HaradaExecutive Creative DirectorVML BrasilView profile Rosy DuarteHead of CreativeSherlock CommunicationsView profile Simone MoessingerExecutive Creative Director72andSunny AmsterdamView profile Steven UbsdellChief Creative OfficerCheckland KindleysidesView profile Till DiestelChief Creative OfficerServiceplan GermanyView profile Tim JonesGlobal Executive Creative DirectorKlick HealthView profile Timothy SnapeCreative Partner & FounderPablo LondonView profile Valerie MadonChief Creative OfficerMcCann Worldgroup APACView profile Wang Ie TjerExecutive Creative DirectorFCB SHOUTView profile Wayne Deakin⚡️Global ECD & Creative PrincipalWolff OlinsView profile
Next Gen Talent of the Year
Ilā KamalagharanCo-founder and DirectorMaison Mercury JonesView profile Kurt LoreySenior Software Engineer (Creative Technologist)HugeView profile Marine SantoniCreative Director & Passionate DesignerPassion x ReasonView profile Morgan GreenawayLead Creative Tinker (Senior Art Director)ThinkerbellView profile Sirikorn RungrueangdechaphatAssociate Creative DirectorGrey (Thailand) Ltd. (Head Office)View profile Vinicius Dissenha ClaudinoSenior Art DIrectorSaatchi & SaatchiView profile Yarden BrikmanCreative DirectorBRIKMAN advertisingView profile
Creative Team of the Year
Andrew Bao & Charlie DejeanCreative TeamVML AustraliaView profile
Guilherme NobregaAssociate Creative DirectorHugeView profile
Marcelo LourençoCo-Founder / ECDComing Soon LisboaView profile
Director of the Year
Jeremi DurandDirector & Photographer @_jeremidurandView profile
