ABOUT

The National Trust had a challenge to increase awareness and resonance with younger, more diverse audiences, while remaining authentic to their heritage. We were given the task to evolve the Trust’s sound to reflect its ongoing commitment to inclusivity and cultural relevance without alienating its loyal, long-standing members.

Our solution was a modular sonic framework and sonic system. Drawing on site-specific sounds and layering them with contemporary, globally-informed production, we created a scalable toolkit for music, branding, activations, and partnerships. This gave the Trust a way to express itself consistently but with flexibility across every audible touchpoint.