ABOUT

Magners has been crafting real Irish cider made from real Irish apples since 1935. This year they launched 'Real To Our Core' - a campaign that reminds us that life is better when we keep things real. The campaign consisted of an illustrated poster series that celebrates the iconic Magners brown pint bottle. The posters highlight the use of real Irish apples by pairing them with the iconic bottle in playful compositions. One poster cleverly depicts a giant apple being poured out of a bottle which looks like a stem, another shows a sliced apple with pips that mimic bottles and one execution sees apples transformed into a Shamrock. The final execution is minimalist, reductive, illustrative graphic design.