ABOUT

With 75% of lead outreach emails left unread and business cards being all but obsolete, we needed a novel approach to land our expertise with busy healthcare marketers. A notoriously tricky, highly regulated, sector to navigate... one that can cause more than a few headaches.

Introducing Bray Leino Marketing Headache Relief – a branded, exquisitely designed, package that authentically resembles a painkiller box. Containing all the attributes of ‘genuine’ medicine, we made the ‘essential information’ leaflet outline Bray Leino’s integrated services, the blister pack (of chewy sweets) was printed with our new business contact details, even the outside of the pack had a ‘prescribed’ sticker to personalise the delivery to the recipient. All of which met MHRA guidelines to demonstrate our understanding and creativity within strict guidance sector.

Not just a unique, contextually relevant solution to healthcare lead nurture, it’s a demonstration that Bray Leino truly understands healthcare marketing and the power of creativity. Unfortunately, the only thing we couldn’t help them with was how to navigate the problem that every tablet box poses... how to open it and not get the leaflet side every time.