ABOUT

Our work needed to reinforce “No Walkers, No Game” while also showing consumers we get them in their biggest (and most nail-biting) football moments. We needed to turn every ad into a personalised cheer for the 2024 Euros. In order to succeed, this work needed to go beyond selling crisps and become part of cultural conversation. With rich data-led audience segmentation in place and dynamic tech-enabled decisioning trees under our belt, we were able to serve consumers unique and highly relevant content depending on the segment and context – matching their home team with real-time game moments, time of day, and different crisp packs and flavours – in a way that had never been done. All adding up to a creative idea that did more than just sell crisps, it made Walkers part of the cultural conversation and landed the brand firmly in the hearts and minds of our consumers.