Critical Mass
Calgary, AB
ABOUT
With small business confidence at record lows, we knew we couldn’t run a typical B2B campaign. Instead, we launched a completely new business led by a group of people famous for being terrible at running one. Rainn, Jenna, Craig, Brian, Kate and Creed reunite in acclaimed short film Sleep With Rain.
MADEIT CREDITS
Annual 2025 GoldSleep with RainAdvertising: Digital
Annual 2025 SilverSleep with RainSocial
Annual 2025 GoldSleep with RainIntegrated
Annual 2025 Grand PrixSleep with RainB to B
Annual 2025 ShortlistSleep with RainEffectiveness
Project featured: on 8th July 2025
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Critical Mass has been a Contributor since 25th November 2015.