Critical Mass
Calgary, AB
ABOUT
With small business confidence at record lows, we knew we couldn’t run a typical B2B campaign. Instead, we launched a completely new business led by a group of people famous for being terrible at running one. Rainn, Jenna, Craig, Brian, Kate and Creed reunite in acclaimed short film Sleep With Rain.

Back to Sleep with Rain project
Serrah Galos
Rwanda
Jonathan Deeb
Chief Creative Officer, BBDO GmbH
Germany
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan