ABOUT

Cadbury was founded with the spirit of generosity at its heart. Guided by this principle, in the early 1900s, Cadbury changed the way the world ate chocolate forever, dividing it into bite-sized chunks for the first time - made to be shared with those around us. Cadbury Dairy Milk is now the most popular chocolate in the United Kingdom. For two centuries, it’s been at the heart of everyday life in Britain, shared, given and received by friends, family and colleagues. These daily little acts of generosity are an important part of the fabric of life, and Cadbury wanted to encourage even more of them.