ABOUT

Outliers Venture Capital is a globally-minded VC firm investing in founders across the MENA region and the U.S. Their team came to us seeking a site that reflected their discerning taste, high-conviction approach, and commitment to championing visionary founders. The goal: a minimal yet powerful digital experience with editorial elegance and purposeful motion.

We began the project with an identity, then gradually built that out with a fresh approach inspired by risograph printing, a lo-fi, analogue style defined by rich spot colours and stencils. This was then brought to life with vibrant animation, all of which celebrates ‘the outlier’ – defined as a diverse team that allows for superior decision-making.

The final site positions Outliers as a high-calibre, globally relevant firm with taste and conviction. It tells their story with clarity and uncompromising style, offering a user experience (in English and Arabic) that’s as considered as their investment approach.

After completing the website design for Outliers Venture Capital, a secondary and significant project has been to create the identity and branding for the firm’s annual Investor Summit in Riyadh’s Diplomatic Quarter in October 2025.

Over a period of months, we completed the design of every touchpoint of the event, beginning with the invitation, website and all social collateral.

Testimonial:
'I really enjoyed collaborating with Richard and his team.
'Our brief was complex; we wanted to stand out just enough to be distinctive, while still staying true to our values and remaining relevant to our ecosystem. Richard delivered thoughtful, creative concepts that struck the perfect balance.
'The entire process was seamless, with both Richard and Kris staying hands on and supportive throughout.
'If you're looking for an imaginative, detail-oriented agency that truly understands brand, I highly recommend working with them.'
– Kenzie Falcoz, Operating Partner