ABOUT

It was a pleasure to collaborate with Hello Communications to produce a product film for the launch of Christopher Ward’s bold new Loco watch, their most innovative release to date.

As Christopher Ward’s first venture into CGI, the project was an opportunity to establish a fresh motion identity that blended their design ethos with the precision of digital craft.

The film required meticulous attention to detail, from replicating the Loco’s complex movement to capturing the beauty of its materials.

Bringing the Loco to life in CGI meant building in subtle light shifts, mechanical transitions, and a dynamic visual language that echoed the spirit of the watch, which was playful, precise, and proudly unconventional.