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‘Starring GREAT Britain’ brings Britain to the foreground, highlighting Britain as the “real star of the show’. It puts Britain’s nations and regions and their tourism experiences centre stage; inviting international tourists to experience the magic of film in real life by booking a trip to Britain.

It kicked off with a blockbuster-inspired short film that took viewers on a cinematic journey through Britain. Directed by Academy Award-winning British director Tom Hooper, starring Great Britain, and co-starring Ethan Hunt, Mary Poppins, Bridget Jones, and Paddington Bear to name a few, it gave viewers a front row seat to the destinations at the heart of the on-screen action.