About me

I am obsessed with the role creativity plays in our lives, constantly exploring how it can help people and brands live better, be a force for positivity, and create brands that people don't just want, but need.

Currently Global Executive Creative Director for Wolff Olins I constantly push the standards our team aspire to, and help brands like Supercell, Decathlon, Uber, GSK and Google to deliver better realities by driving a new approach: brand AS experience.

I am also a female, dyslexic, from a working class background — a rare breed in creative leadership — and I actively coach and mentor people from diverse backgrounds to thrive in our industry.

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Availability
Looking for work
Achievements
2025 TOP 100 Creative LeadersCreative Leader of the Year
Contributor:

Emma Barratt has been a Contributor since 25th November 2015.

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Perm, Freelance, Temp-Perm, Part time, Remote
Location
London, United Kingdom
Skill Level
Director
Creativepool member since 20 June 2025