About me

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O'Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He's been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently, was named Adweek's AI Champion of the Year for championing the ethical progression of AI in the advertising industry.

PJ is passionate about the convergence of AI and creativity, which led him to co-found Silverside, an AI innovation and incubation lab that brings together AI startups and the world's leading brands to solve creative problems using AI. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts. In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality.

PJ's work

It's Up To You

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