ABOUT

This project is about how fairy tales became real for a little girl. It’s a story of how my love for my daughter took shape—I created a tiny, sweet business and a brand that reflects both of us in style and values. I wanted so much to teach her something about the world, to show her how to create—and to find joy in that process.

At the heart of the PIXIE brand is time spent together—precious and unforgettable. The scent of vanilla, cinnamon, and morning coffee. The golden light of sunset and evening tea on the terrace. Joyful moments. Experiments, boundless imagination, and a touch of magic. Because anything you can imagine is possible.

We started experimenting with chocolate—it was blue, pink, green, multicoloured. We blended tea with herbs, flowers, and berries. We made spiced coconut milk coffee with chocolate and all sorts of surprising additions. We baked biscuits and éclairs, played around with cakes, cupcakes, muffins, and delicate vanilla-scented crêpes with custard. We crafted Christmas tree-shaped chocolates with sugar baubles. And truffles. And so much more.

And through this, my little girl got to feel, “Yes, I can do this. This is my business.” She even made her very first $100 just before Christmas. I was simply there by her side, helping to create beauty.

Scope of Work Included:
- Logo design
- Brand kit development: coffee cups, menu design, coffee packaging
- Packaging design for handmade chocolate
- Packaging design for various types of confectionery
- Packaging design for truffles
- Packaging design for glass jars (jams, preserves, fruit jellies)
- Tea blend packaging (both paper and metal tins)
- Packaging for ground and whole bean coffee
- Development of universal packaging solutions: stamps, embossing, and printing methods that allow branding without pre-printed materials
- Creation of video sets based on real photos and videos, combined with AI-generated visual elements
- AI-assisted music production for brand media
- Development of a social media content system (Instagram, Telegram, Pinterest)
- Visual identity and layout design for a YouTube channel
Interior design concept, including styling of the local coffee shop, bar area, seating, terrace, and garden
- Merchandising design
- Amazon content development (A+ content, product cards, and related assets) to support future sales on Amazon
- NFT creation featuring brand characters and illustrations
- E-commerce website development
- Full brand design system development

Thank you :)