ABOUT

Porsche Vision Gran Turismo is a minimalistic CGI series featuring the Porsche Vision Gran Turismo, a sleek, futuristic concept car designed exclusively for the video game Gran Turismo 7. In creating this digital series, we focused on conveying a sense of purity and futuristic aesthetic that aligns with Porsche's forward-thinking design approach while capturing the car's minimalist yet powerful presence.

Bringing this vision to life required a new level of digital precision, and Unreal Engine was essential in achieving the photorealistic quality we envisioned. From real-time lighting adjustments to immersive camera work, Unreal’s capabilities enabled us to experiment, make quick adjustments, and refine each element through multiple iterations. And while it offers fewer traditional post-production options, embedding much of this work within the engine itself makes our workflow faster, smoother, and more adaptable.

This series goes beyond a traditional showcase, offering a reimagined way to experience Porsche’s design philosophy in a virtual setting. Created entirely in CGI, it merges high-end realism with the artistry of traditional photography—without the need for a physical shoot—and invites viewers to explore the Vision Gran Turismo from a fresh, immersive perspective.