About me

⚡️Creative. Designer. Changemaker (borrowed buzzword from an industry interview). Unwavering optimist and proudly Neurodiverse.

Yes, been fortunate to be recognized internationally with 500+ awards but being acknowledged as a leader in helping global brands transform and championing diversity is what I am most proud of.
Guess I create work that's at the intersection between creativity, technology and humanity.
Helped launch 2 agencies from start-ups to leading names, and been part of different teams that have won 8 'agency of the year' titles at various shops. In fact, every agency I've jammed with has had increased creative & commercial success - which hopefully demonstrates it's more than reoccurring luck or maybe it shows I should buy a lottery ticket one day.

Brand/CX focused, cultural sensitive & craft champion - with a track record for leading high performance multi-disciplinary digital & product teams delivering success in UK, EMEA, APAC & US.

I think my job is simple - help solve business problems with creativity (and creativity takes many forms today)

Failed ProSurfer from a Oz who fell into our industry by mistake by winning a place at AWARD School. After working at famous names in Oz, I then worked around the world collecting a bunch of awards. Somehow I found time to get a Masters in Cognitive Sciences along the way.

Previously - at Jung Von Matt. Then co ECD Engine - where I built JAM from start-up to 'Digital Agency of the Year Finalist' in a year. My group role also saw me connect creativity across all the group agencies - helping to win 4 'Agency of the Year' titles & 3 'Agency of the Year Finalist' titles & a bunch of awards including some Grand Prixs across disciplines. After that I went client side to help led a brand transformation for one of the world's big tech names.

More recently, I was ECD @AKQA, helping to win 100+ honours, including 7 Cannes Lions; IAB Agency of The Year, Creativepool's Agency of The Year, PromaxBDA's Gaming Agency & Contagious Pioneers/The best & bravest agencies and a list far too long for this bio.

The last almost 4 years I've been at Huge and on the global leadership team. Looking after the EMEA multi-disciplinary vision and also steering more than a few global brands.

Now I am helping brands and businesses transform as Global Principal at Wolff Olins.
Exciting times.

And NO my hair isn't a perm.
But YES it's ridiculous.


Advertising, Art Direction, Content, Copywriting, Creative Direction, Digital Marketing, Film, Graphic Design, Strategy Planning, Web Design

Sector Experience

Automotive, Branding, Fashion, Finance, FMCG, Food & Beverages, Government, Information Technology, Sports

Trade Associations

ADC, Award, bima, d&ad, One Club

Currently No Recommendations
Looking for work
2023 TOP 100 Creative LeadersCreative Leader of the Year Top 100 Influencer of the Year 2020Influencer of the Year Annual 2018 JudgeBest Agency to Work For Annual 2019 JudgeWeb Annual 2020 JudgeSmall Agency of the Year Annual 2022 JudgeEffectiveness

Wayne Deakin was recognised as an Industry Influencer on 31st October 2017

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Wayne Deakin has been a Contributor since 31st October 2017.

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Perm, Freelance, Remote
London, United Kingdom
Skill Level
Senior, Director
Creativepool member since 20 February 2016