About me

Wayne Deakin - Creative

Wayne is a globally recognised creative & leader with over 25 years of experience shaping brands and driving design innovation across Asia, Europe, and the US. His path into the industry has been anything but conventional. Following a professional surfing career, he found his way into advertising via AWARD School in Oz - an unexpected pivot that launched a career across some of the world's most respected agencies and brands. Most recently, he served as Global Executive Creative Director at branding consultancy Wolff Olins, where he led global design and experience initiatives. In this role, he partnered directly with C-suite leaders to break down silos and reimagine what modern brands and experiences can achieve.

Throughout his career, he has created brands and delivered brand transformative work for Google, Nestle, Nike, On Running, Selfridges, Coke, McDonalds, P&G, Apple, Tesco, Nothing, Chanel, LVMH, Benefit, Starbucks, Mars, Brown-Forman, Unilever, Diageo, Uber, Mercedes, LG, Lloyds, Rolls Royce, Ubisoft, BBC, and Warner Bros - even the Olympics and the United Nations, to name a few. His work is featured in leading publications and design museums worldwide.

Wayne regularly contributes to media and publications on design and branding. He is also a sought-after speaker at conferences around the world, sharing insights on creativity, innovation, and the future of brand - with his trademark optimism and energy in the power of ideas to create change

Skills

Advertising, Art Direction, Content, Copywriting, Creative Direction, Digital Marketing, Film, Graphic Design, Strategy Planning, Web Design

Sector Experience

Automotive, Branding, Fashion, Finance, FMCG, Food & Beverages, Government, Information Technology, Sports

Trade Associations

ADC, Award, bima, d&ad, One Club