About me

Historically I have been a brand builder in the on and off-line space. ATL and Digital. Strategic and Conceptual.

Working on some of the world's great brands globally from agencies in London, Amsterdam and Dubai. From Nike and HSBC to Toshiba, Heineken and Pringles. I have run both pan-European and Global accounts across numerous markets.

Have also overseen the UX/UI on big build websites such as Atlantis and Ski Dubai and have worked on the development of my own app, Guzzle, featured in Forbes as one of the region's top start ups. Overseen the branding and development of YAP, one the region's first finch start-ups. Helped create the first Ai film festival for our client Expo City Dubai.

Have extensive banking and finance experience as well as drinks and travel and tourism.

I enjoy the psychology and environment of managing and working with creative people to develop great work and get excited about the challenge of working to develop ideas so big that they can travel across markets and cultures and create fame. I love developing entertaining content.

Graduated with an Economics degree from University College London before going to Art College to study Graphic Design, Advertising and Copywriting.

Have won awards at nearly all the major award festivals and has also been on many award juries. I have contributed to trade publications, lectured, spoken at conferences, made TV documentaries and appeared on radio shows.