Tara Ford is the Chief Creative Officer of DDB Sydney and Board Member of the Advertising Council of Australia.
She has made a career from mold breaking creative leadership and iconic creative work.
In just over a year her creative leadership helped DDB Sydney win Campaign Brief Agency of the Year, a title it hadn't held for more than a decade. Over this time, Ford has also been ranked number 1 for Executive Creative Directors in Australia according to Best Ads. And has consistently appeared on B&T's Power List of Women in Media.
She has worked at some of the most creative agencies around the world, such as Wieden + Kennedy in Amsterdam and TBWA in London, using her experience to develop cultural impactful creative platforms for iconic brands such as PlayStation, Nike, McDonalds, Virgin, Absolut and VW.
Her work has been consistently recognised throughout her career, at the highest level of every major international award show, across clients and disciplines.
This includes Cannes and Spikes Grand Prix. Just one example is her GAYTM campaign for ANZ Bank. It was also named the 'Best Direct campaign in the World for 2014' by the Big Won and #1 'Best of Print/Outdoor/Design for 2014' by Creativity-online
Ford has judged and chaired at every major global award show. She is a sought-after industry speaker and active mentor to young creative.
As a board member of the Advertising Council of Australia and AWARD Committee, she helps guide the future direction, reputation and values of the industry as a whole.
In between this, Tara her raises her four, spirited boys.