ABOUT

To raise awareness for COPD, we partnered with Arnold to create a series of metaphorical visuals capturing the lungs' progressive deterioration. The challenge was to design four distinct looks—ice, yarn, balloons, and bubbles—each requiring unique creative and technical approaches while maintaining visual cohesion across the campaign.

We used Cinema4D and Houdini to craft highly detailed materials, solving for vastly different textures from delicate yarn fibres to translucent bubbles. Our team also captured live-action hand photography remotely in Buenos Aires to integrate into the stills and cinemagraphs seamlessly. Later, we adapted one of the stills into a fully animated :30 TVC spot, extending the campaign's reach across media.

This project showcased our ability to solve complex creative challenges while delivering consistent, emotionally impactful visuals.