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The Dalí Museum in Florida is more than a gallery — it’s a portal into the surreal mind of one of the 20th century’s most radical artists. This rebranding project reimagines the museum’s visual identity to match Dalí’s own legacy: eccentric, multilayered, and in constant transformation.

By developing a hybrid typographic system — combining refined glyph variation with fluid, melting forms — this project positions the museum as a living, breathing surrealist experience. It speaks to a younger, culturally fluent audience who seek bold, immersive encounters with art that defy convention.

More than a logo refresh, this rebrand is a visual experiment: a typographic identity that warps, shifts, and invites viewers to step into Dalí’s dreamlike logic.