The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Careers

Q&A: Questions For An Art Director

It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks

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Advertising

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

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News

7 talks to see at Connect: London 2018

There's just one week to go until Connect: London, a new creative festival that will see two days of insight, inspiration and thought-provoking conversation take place at Boiler House, Old Truman Brewery. With so much happening on the agenda...

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Features

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

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Technology

How to take your webinars global

Companies have always struggled with scaling their marketing beyond their own region or country, and in a global marketplace, that means lost revenue. On Tuesday, November 13, at 11am PT, attend Taking Your Webinars Global and learn best practices...

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Advertising

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

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Design

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

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Events

We’re exhibiting at Connect: London

So - how are your business finances? Do you know how you’re going to make an even greater success of them? Could you be paying less in tax? And what about those bits you just wish someone else could take care of, so you could get back to doing what...

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Careers

The Journey - Sherri Krekeler, Group Creative Director

This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...

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Advertising

Top hires this week

Isobar ups Gill, Sytsma Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect. They will be critical in...

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Features

Get to know Eris, the Greek goddess of chaos

Simon Gill was promoted from chief creative officer at Isobar London to chief experience officer for the EMEA region this week. One of his first tasks will be to address delegates at Connect: London in a session on the opportunities surrounding...

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Advertising

Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

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Events

November 2018 Creative Calendar

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

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Advertising

Account wins this week

Wella Professionals appoints The&Partnership Beauty company Coty has appointed The&Partnership London as global lead creative agency for its Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on...

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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

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Awards

And the winner is....

We are pleased to announce the shortlist for the UK’s only In-House Design Awards 2018. Winner's will be announce at the evening awards ceremony on Wednesday 7th November. Tickets are FREE with pizza and drinks included but it is guest-list...

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Advertising

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

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Advertising

Top hires this week

Kelly Anna joins Jelly Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...

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Advertising

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

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Advertising

LIDA launches European brand campaign for Invesco

Digital and direct marketing agency LIDA has launched a new campaign for Invesco bringing to life its exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times and features...

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Account wins this week

Mother reaches for Sky European pay TV operator Sky has appointed Mother London to create an integrated campaign following a four-way process. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. Sky is the...

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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

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Features

The Branded Landlord

The property market has undergone seismic change, moving with revolutionised consumer needs. As part of a wider series assessing the Future of Life, Community and Development, this article will comment on the new role of landlords, branding and...

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News

Connect: London 2018 - More sessions and speakers announced

Connect: London is edging closer and we’re excited to announce the Learners Stage with support from RTL AdConnect! We can’t wait to hear from our speakers as they impart expert knowledge, reveal insights and trends for the next year and...

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Advice

Three reasons to file your Self Assessment early

No-one really enjoys filing their Self Assessment. It’s that unwanted chore that you put off until the last minute, before flying into a mad January panic when you realise time’s almost up. It might not surprise you to know that, historically,...

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Design

Rebrand Roundup: Sherwood Forest, The Guardian Weekly and more

Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...

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Careers

Time Tips For Creatives

Scheduling your day correctly as a creative in the ad industry is crucial to be efficient and effective. When should you execute work and when should you get more creative? We explore this backed up by an industry badass named Daniel Pink who has...

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Advertising

Top hires this week

Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...

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Features

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

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