The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Events

DWA brings you the February Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

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News

Who will see my work in the Annual 2018?

Every year, we put creativity at the forefront of what we do with our unique award. One of the main questions we get asked each year is, "Who will see the work that I submit?". Winning a Creativepool Annual is not just about celebrating your...

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News

Preparing your submissions for the Annual 2018

The competition is heating up! With only three days left to submit your best work for the Annual 2018, we have put together a step by step guide to help you prepare your submissions. Your Profile & Projects Upload your project, complete with a...

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Advertising

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

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Advertising

Account Wins of the Week

WPP - Bose Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...

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Careers

Building Culture: 8 things to look out for

Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...

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How to Approach Humour Across Cultures

Four years ago this November, I was on a date with a lovely Japanese businesswoman in downtown Shibuya, Tokyo. Desperate to impress, and wary about breaking some sort of cultural taboo, I started chatting about humour in different languages. I tried...

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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

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Features

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

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Features

Think Big, Go Small: Why influencer marketing isn't about reach

Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is...

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Advertising

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

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News

Annual 2018 judging panel announced!

Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018 - a celebration of the heroes behind the industry’s creative output. The judging panel, made up of 185...

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Advertising

Account Wins of the Week

Inamoto & Co - Asics Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based...

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Features

6 reasons why AI is so hot right now

Haven’t you heard? Artificial intelligence (AI) is so in at the moment. Forget about jobs in architecture or social media. Everyone wants to know about AI research scientists and machine learning roles. AI is all the rage. What once was seen...

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Technology

#techtuesday: The best of CES 2018 and other stories

CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...

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Trends

January is International Creativity Month

If you’re ready for a boost to your creativity then you’re in luck, because January is International Creativity Month. Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to...

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Careers

The Journey - Nick Kidd, Junior Art Director

This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!

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Trends

All Eyes On You - Visuals That Work

Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...

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Advertising

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

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Features

Autism & Creativity

It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...

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Advertising

Account Wins of the Week

krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...

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News

Five reasons to choose creativity with Annual 2018

This year, the Annual 2018 asks you to choose creativity, fresh thinking, groundbreaking initiative and innovation in the face of mundane processes of everyday life. Together, we can make 2018 a year of creativity, success, and celebration. Here...

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