With less than a month left until late submissions close for the Creativepool Annual 2020, we’ve decided to focus a spotlight on some of the individual winners from last year. Katja Alissa Mueller is an award-winning creative designer, art...
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Internal monologue has been a hot topic as of late so I thought I would share a glimpse into my brain and my thoughts while illustrating a poster of LeBron James. I discovered that my brain is a bit all over the place while designing but I'm sure I'm...
In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...
If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...
A cursory glance at the work of David Istvan and you might be forgiven for thinking he’s something of a loud and effervescent personality. He is, however, a decidedly humble, socially-conscious and provocative illustrator that has spent the...
With just one month left until late submissions close for the Creativepool Annual 2020, we’ve decided to focus a spotlight on some of the individual winners from last year. Paul Jamie Kidd is a freelance creative designer with 12 years of...
Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...
When it comes to paying lip service to environmental causes, the creative industries don’t exactly hold a monopoly but they are far from innocent either. As the generic public continues to ‘wake up’ to the realities of climate...
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
A conversation with David Shulman, chief experience officer of VMLY&R on how his recent visit to India shaped his opinions on the significance of customer expereince. The often-ignored subject of customer experience is gradually becoming an...
Freelancing is one thing but being a one-man design studio is another entirely. Enter Mark Richardson; the man who founded Superfried in a London bedroom back in 2007. Now based in the centre of Manchester, Mark has managed to build up an incredible...
Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks. Through the light-hearted film, which shows men and women being served the wrong...
As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with Andrew Almendras, creative director at IMAX Creative, to discuss the company’s Brand Team of the Year gold award win. Andrew offered up...
The mere mention of disconnection evokes thoughts of seclusion, lacklustre relations and of course, the dreaded situation of being offline at the worst time. In business strategy and organisation terms, it points to the opposite of what it takes to...
Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...
From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...
The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...
With the 2020 Oscars right around the corner, Shutterstock has just officially unveiled its latest Oscar Pop! poster series. A tradition among Shutterstock’s design team, the series combines the vibrant and sometimes playful colours, styles and...
The consumer sales landscape has been in a state of flux for some time with almost weekly news stories of store closures, losses, and the death of the high street becoming the norm. Hopes were riding on strong Black Friday and Christmas sales over...
By the time the clock strikes 1 pm, most of 'the Pack' descend on the kitchen to grab a bite and get some much-needed screen rest. But not Henry and Abel, our in-house developers, who over the past four weeks have been sacrificing their sacred lunch...
Every brand needs a strategy. Without one, you have no clear path from where you are to where you want to be. It’s easy to waste time, and hard to make decisions, because everyone has a slightly different idea of what success looks like....
As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with post-production specialists Big Buoy, the studio that claimed two top places in last year’s annual. Their big win was for post-production...
An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
As part of our series catching up with Creativepool Annual winners from last year, we recently caught up with Simon Manchipp, the Executive Strategic Creative Director and Founder of SomeOne. A world-class London design practice that launches,...
Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...
When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...
A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...
Here's a quick behind-the-scenes video covering my process designing a Los Angelas Dodgers baseball illustration. Also included are two little mini Adobe Illustrator tutorials over two tools that I use all of the time. So with that said, let's play...
Hype is a boutique creative communications agency with a distinctly hands-on approach that has been a valued member of the Creativepool community for many years now The agency’s commitment to collaboration and innovative storytelling was...
The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...
