For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Inspiration

Designers’ Response to Secure Our Future

With “well-being” and “sustainability” being the key focus nowadays, we’ve created a shortlist of new innovative solutions and products showcased at Futurebuild this year where designers and brands across the globe came...

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Inspiration

Member Spotlight: Perou's Piercing Photography

Anarchic bonfire nights don’t come up often in modern civilisation, but they are said to ignite sparks of creativity in willing minds. Mr Perou’s photography has secured a special place in our hearts since we first laid eyes on it, crisp...

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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

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Inspiration

Two minutes of noise for the NHS and the art of self-isolation

Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...

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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

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Inspiration

Stanford the Flying Pig: Up, Up and Away!

Liz Carlston had written a book. She wanted to self-publish it on Amazon but needed to make her book different from everybody else’s. Children’s books all look the same nowadays: arty-farty and scratchy. Loose creations that look more...

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Inspiration

VR and 360 content can help in times of audience isolation

It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...

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Inspiration

Behind the Idea: Spamming your boss for equality

9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...

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Inspiration

I need to mask you a question about coronavirus

Sitting on the tube this morning I counted 6 people wearing face masks. On the escalators at Angel, another 3 or 4 (one might have been a student fashion statement, it’s sometimes hard to tell). And these weren’t kooky Halloween masks...

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Inspiration

The rise of wellness tourism

Wellness tourism is now worth an estimated £491bn globally, and it’s growing more than twice as fast as general tourism. Is it Gwyneth Paltrow and her Goop empire? But what are the reasons behind its booming popularity? Is it Gwyneth...

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Inspiration

Member spotlight - The bleak beauty behind Ken Gerhardt's lens

As the 2nd ranked photographer on Creativepool with over 40 years of experience, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the...

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Inspiration

15 things millennials want from the workplace

Millennials seem like a complicated generation through and through. They keep rewriting the way our society works and that can be confusing and tough for the people trying to retain Millenials in the office and give them work. Suddenly, cubicles...

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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

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Inspiration

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

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Inspiration

CES 2020: the symbiosis of human and machine

“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...

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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

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Inspiration

Another Industry to Disrupt

When we started The Pop Up Agency and proposed a different approach to solving briefs, we were met with both love and resistance. Many established companies were skeptical of our agile methods and some people said it would be impossible to solve...

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Inspiration

A 2020 Vision

So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...

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Inspiration

Why celebrating success can motivate and disrupt a team

With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...

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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

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Inspiration

A New Decade Of Graphic Design

In today's video, I aggregated a list of graphic design trends from some completely-reliable google searching (ehhh like 10 sites) so that we're all aware of what's poppin' in the design world of 2020. Let's enter this decade in the know, shall...

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Inspiration

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

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Inspiration

Simple, mobile and personal: Six predictions for retail in 2020

The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...

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Inspiration

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

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