For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Inspiration

The classy artistry of a talented photographer | #MemberSpotlight

Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...

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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

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Inspiration

Behind the life of a gaming concept artist | #MemberSpotlight

Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...

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Inspiration

Stealing The Mona Lisa

Every year the Mona Lisa is visited by around 10 million people. All clambering to get a look at that famous smile, walking past other great works of art that adorn the walls like they are strangers in the street. It's La Gioconda they want to see....

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Inspiration

The many faces of a Greek creative studio | #CompanySpotlight

When Dot Creative Studio was born in 2011, the business had to find its place in a market stippled with some sort of ignorance about the creative arts. But if you ever wondered about whether creativity does indeed thrive in restraints and challenges,...

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Inspiration

Make what makes you smile - #MemberSpotlight

Richard Hill defines himself as a down-to-earth Creative Director, and we can definitely see where that sentiment comes from. As an extremely passionate creative professional, Richard can find inspiration wherever he goes, but makes it his own...

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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

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Inspiration

We’re over the rainbow: It’s time to stop Pinkwashing

Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...

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Inspiration

Step outside of the box - #MemberSpotlight

If there is one designer in this industry with which delicacy of style and quality of craft meet, that must be freelance graphic designer and surface pattern illustrator Camilla Blom. As one of our certified studiopro, Camilla is one of our Top 50...

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Inspiration

Turn your work into a question mark - #MemberSpotlight

Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...

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Inspiration

Of big cats and ambitions - #AnnualSpotlight

Mr Perou entered the Creativepool community like a comet piercing through the night sky. His stunning photography left an everlasting mark in our hearts since the date he joined, to the point that we were quite thrilled to see him enter Annual 2020...

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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

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Inspiration

You are not designers

A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...

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Inspiration

Step out of your comfort zone

There’s a common understanding in the fiction writing scene, according to which conflict drives story. Even outside of fiction, it is a common storytelling technique to highlight the struggles of your characters to make them more relatable. We...

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Inspiration

The humble confidence of The Dubs - #AnnualSpotlight

As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt - and 2020 was no different. Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in...

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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

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Inspiration

Award-winning design all Round - #AnnualSpotlight

Freelance designer and illustrator James Round had never entered The Annual prior to 2020. The moment he did, he grabbed two Bronze prizes and was shortlisted for several others. He is now the #5 ranked Creative in the community, and for some really...

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Inspiration

A pinch of Imagination - #AnnualSpotlight

As our top ranked Experiential Agency, the team at Imagination certainly has some fire in them and they want to make sure the entire creative industry knows about it. As you will read further below, Imagination knows how wonderful it is to be able...

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Inspiration

The very special place that is Taxi Studio - #AnnualSpotlight

As our 2020 People's Choice Independent Agency of the Year, Taxi Studio certainly isn't new to the Annual nor to winning prizes for award-winning work. Being our fourth ranked design agency on Creativepool, Taxi Studio's profile is an explosion of...

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Inspiration

"Don't just copy and paste with your entry" - #JudgeSpotlight

Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...

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Inspiration

Positive Perspectives from Latin America - #AnnualSpotlight

Last year, a communications agency from Latin America surprised us all across the board by being awarded the PR Agency of the Year prize in Annual 2020. One year later, and the energy of Sherlock Communications (also to be rendered as Sherlock Comms...

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