The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Inspiration

Five Minutes with Sam Moore, Head of Digital at Carlsberg

As part of our "Five Minutes with..." Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs...

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Inspiration

January is International Creativity Month

If you’re ready for a boost to your creativity then you’re in luck, because January is International Creativity Month. Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to...

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Inspiration

All Eyes On You - Visuals That Work

Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...

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Inspiration

Seedlip's spirited answer to zero-proof

As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...

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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

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Inspiration

Design Trends 2018: Bold moments, glitches, layers and diversity

I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...

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Inspiration

'Tis the season for festive creative

Cover image "Deer Santa" by illustrator Pete Ellis Whether they be a model maker, photographer, filmmaker, agency, agent or designer, it's a pleasure to see the amazing work that's uploaded every day by the Creativepool community. Here is a roundup...

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Inspiration

A nostalgic review of Christmas advertising

To coincide with everyone's 2017 Chrimbo advert reviews, we asked Philip James, our Creative Director to do a round up of the Best Christmas Adverts ever..... not just this year! 'Though I am a sucker for a new technology, new cinematic quality and...

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Inspiration

AI in Voice needs UX - are your UX skills developed enough?

The most exciting projects I’ve ever worked on were ones where challenges were presented through the change and innovation of technology, which ultimately affects social culture, communication and human interaction. We are now experiencing fast...

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Inspiration

Today's colour surge in beauty

Undeniably bold, new and exciting rules for colour are appearing throughout design in diverse sectors. As the new aesthetic Colour Surge takes over, we’re observing a rise in unusual colour pairings in brand identities, brash, bright candy tones in...

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Inspiration

Creative Stranger Things are happening

Next weekend the world will be turned upside down as the 80s return for Halloween in the style of Stranger Things inspired costumes and activations to celebrate the release of Season 2 on October 27th on Netflix. Topshop has teamed up with Netflix...

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Inspiration

Top 13 Inspired Halloween Projects for 2017

Cover photo: National Express by 3 Colours Rule I am always blown away by the variety, quality and quantity of creative work uploaded to Creativepool every single day. I delve into the site and an hour later, not unlike a Wikipedia black hole, I...

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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

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Inspiration

A study of a new simplicity in design

Each year we are presented with a new wave of minimalism. Our lives are full on, cluttered and constant. As a result we desire a sense of stripped back clarity. As this desire for all things simple continues to grow, we are noticing more elegant and...

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Inspiration

Five Reasons to use Professional Creative Crowdsourcing

Businesses have been using the internet to outsource work to the crowd for over ten years now. Coined “crowdsourcing” by Wired writer Jeff Howe in 2006, brands continue to dabble with the art with varied success. In just the world of...

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Inspiration

Don’t let the obsession kill you

Ever since I remember I was always obsessed with something. The first obsession I remember taking over me was collecting Lego sets at a very young age. It drove my dad insane, because living in post-communist Poland western Lego sets were pretty...

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Inspiration

Converagency: The device of our time

In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...

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Inspiration

Homefarm: A very modern old age

We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...

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Inspiration

Implementing Augmented Reality for creative events and conferences

Both Augmented Reality (AR) and Virtual Reality (VR) are currently receiving high attention in the media and online gaming world. But what exactly is the difference between Augmented and Virtual Reality and how can this trend be integrated into the...

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Inspiration

Trailblazers: Letting inspiration guide the way at MisoSoupDesign

After graduating in Architecture, Planning and Preservation from Columbia University, Daisuke Nagatomo and Minnie Jan worked with TEN Arquitectos and Fxfowle Architects before gradually starting the process of establishing their own office in Taipei,...

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Inspiration

Beach Meets: Ryan De La Hoz

We’ve followed the work of San Francisco Native Ryan De La Hoz for a while now - his fine art/collage practice especially - but it was only recently that we put two and two together and realised he also runs one of our best-selling (because...

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Inspiration

Creativepool City Guides: Oslo

Within Oslo's city boundary there are 40 islands, 343 lakes and an entire forest. It's unique melding of urban and natural landscapes makes it an absolute trove of inspiration, and so its no wonder the city gave birth to one of the world's most...

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Inspiration

Trailblazers: Rich traditions at Grilli Type

There's a strong Swiss-led tradition at the root of all of Grilli Type's typefaces, but it's the kind of tradition which silently and faithfully holds everything else up, rather than the sort which gets regurgitated over and over again. In fact,...

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Inspiration

Trailblazers: Clarity and dynamism with Ian Macfarlane

Ian Macfarlane is a London-based graphic designer, working with a variety of clients and companies to deliver everything from broadcast to book publishing, corporate reporting to visual identity. Ian has been selected to judge for the D&AD awards and...

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Inspiration

How brands are using: Podcasts

At the start of 2017, Rawvoice, a data firm that tracks 20,000 podcast shows, reported that 75 million people listed to its podcasts each month, and in the UK alone, statistics show that 4.7 million people download a podcast every week. Squarespace,...

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Inspiration

Music and Musicians - An Inspiration Goldmine

The Creativepool studiocrowd project that searches for artworks inspired by Cleveland rapper Machine Gun Kelly and his eclectic new album, bloom, is no new concept. Artists have been inspired by music (and vice versa) for decades and from a marketing...

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Inspiration

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

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