The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Advice

The Death of the Deck?

Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...

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Events

DWA brings you the July Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

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Features

Three things from Cannes: taboos, trends and tears

With Cannes Lions closing its doors last Friday, we asked five creative leaders, to share their thoughts on this year’s Cannes Lions. They will also be speaking at ‘Creative Stories…from Cannes’ 18 July for a more in-depth overview of the...

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Events

Connect Cannes: The Lowdown

We completed our annual pilgrimage to the South of France this year with Connect Cannes, brought to you by Creativepool and Blutui. At Creativepool, it is our mission to connect people online, offline and in person through a number of different...

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Features

The Future of VR & AR at VR World, London

By Suzie Ryan Two of our most enthusiastic techies – Hamzah Ghafoor, Creative Technology Lead and Stephen Beaumont-Adam, Senior Project Manager – head to VR World at Kensington Olympia to find out what augmented, mixed and virtual reality has in...

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Advertising

Account Wins of the Week

M&C Saatchi - GambleAware GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...

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Trends

Influencers democratising impact on fashion

Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...

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Features

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

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Inspiration

And the #WeWhoTravel winners are...

In May 2018, Hotels.com and studiocrowd launched the #WeWhoTravel photograph competition inviting members of the global Creativepool community to submit their #AccidentallyWesAnderson city snaps. Over 1100 photographs were submitted from which 26...

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Inspiration

Critiquing My Very First Advertising Portfolio

Today, I go 8 years back in time and review my first ever advertising portfolio. I feel a bit vulnerable but I think that being transparent with you all can be eye opening while you are trying to build your first books. I'm going to start critiquing...

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Features

Cannes Lions 2018: It's a Social Life with Steve Ackerman

Steve Ackerman, Managing Director of highly successful content company Somethin’ Else, joined us on the floral terrace of Le Canberra for a coffee and a friendly chat about his session on ‘It’s a Social Life’ this year during...

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Features

Cannes Lions 2018: Creativity in healthcare with R. John Fidelino

Finding a spare moment in between his duties as Jury President overseeing the Health & Wellness Lions category, R. John Fidelino, Executive Creative Director at InterbrandHealth joined us for a Cannes Lions Poolcast. “We are looking for pieces...

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Features

Brands need to find their vocal chords

A view from David Coombs... Voice just got personal, thanks in part to the arrival of Google’s new robotic assistant Google Duplex which sounds eerily similar to a human voice, replete with natural speech pattern and hesitations and interjections...

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Features

How brands become prophets – the rise of social prediction

A view from Chris Pearce... Charcoal, a substance once restricted to barbecues and gas mask filters, has become major food trend and is popping up in everything from chewing gum to black ice cream. A few years ago, it would have taken a major leap...

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Advertising

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

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Advertising

Account Wins of the Week

WCRS - MoneySuperMarket MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...

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Awards

Creative Stories... from Cannes

Back for our fifth consecutive year, ‘Creative Stories... from Cannes’ (previously Mini Cannes) hits London on the 18th July. This year we are super excited to be supported by the IPA and will be bringing you an inspiring selection of...

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Cannes Lions Announces 2018 Award Entry Numbers

- Total of 32,372 entries received into this year’s awards - As expected, overall entry numbers are reduced due to the restructure of the awards and the Publicis 2018 pause - Number of brands entering is up 84% YOY, showing increased...

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WARC to join Cannes Lions’ new digital offering, The Work

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...

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Design

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

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Advertising

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

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Features

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

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Features

The movers and shakers of Cannes Lions 2018

The French Riviera sets the backdrop for Cannes Lions, the global event that rewards those working in the creative industries. The big hitters from advertising, music, digital and film will flock to the 65th incarnation of the sought-after creative...

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Advertising

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

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Advertising

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

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