. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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GTB Brazil

Brazil

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Laelanie Art Gallery

United States

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Dovile Grigaliunaite

Ceramics & Glass MA Student

United Kingdom

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Chris Frazer Smith

Photographer - Film, Chris Frazer Smith Photography & Film

United Kingdom

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Sindbad Iksel

Creative, Iksel Films

United Kingdom

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Yolo productions

Germany

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Emma Burne

Freelance Graphic Designer, Frank & Phoenix

United Kingdom

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Piero Carcagni

Graphic Design Executive, Process Systems Enterprise (PSE)

United Kingdom

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FourPoint Mapping

United Kingdom

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Zaptech Solutions

United States

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Giles

Creative Artworker, VCCP

United Kingdom

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Al Welsh

Architect - Part 1

United Kingdom

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Mary

Fashion Graphic Designer

United Kingdom

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KHENG WUI CHONG

Freelance Graphic Designer, Eric Chong

United Kingdom

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Danielle

Graphic Designer

United Kingdom

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Mark

Senior Visual Designer and Design Director, Secretly Swedish Design Co.

Australia

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Hari Parmar

Graphic Designer

United Kingdom

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Alexander

Broadcast Art Director

Latvia

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Joel Foster

Retoucher

United Kingdom

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Richard

Creative Designer, Eversorich Creative

United Kingdom

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