. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Mad River

United Kingdom

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GHD

United Kingdom

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Cheil Worldwide

United Kingdom

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Leo Burnett London

United Kingdom

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Bartosz Trojanowski

motion designer, illustrator

Poland

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Obinna Uzoukwu

Junior Designer

United Kingdom

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United Kingdom

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Jenn Thompson

Copywriter, freelance

United Kingdom

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Radley Yeldar

United Kingdom

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Vron

Director Producer DoP Editor Motion Graphics, Freelance

United Kingdom

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United Kingdom

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Disha Communications Private Limited

India

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Clym Smith

Illustrator

United Kingdom

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Fanny Wacklin Nilsson

Junior Designer, Bonhams

United Kingdom

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Anselmo Pelembe

Founder & Creative Director, Lupa Design & Marketing, SA

Mozambique

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Flowmoon Ltd

United Kingdom

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Freelance design consultant

United Kingdom

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Magdalena Werner

Senior Graphic Designer, Socitm

United Kingdom

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DM, Longdo

United States

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Freelance Senior Designer, Phoenix Studios

United Kingdom

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