. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Additive Studios

United Kingdom

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Atomic 14

United Kingdom

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Vini Vieira

Associate Creative Director, Bulletproof

United Kingdom

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Eden Tarn

Visual Designer, Freelance

United Kingdom

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Kai Rocha

Photographer and Brand Manager

Portugal

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Daniel Adorno

Motion Designer / Director at Dorema, Dorema

Paraguay

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Zebra Worldwide

United Kingdom

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Luke Price

SVO Designer, Jaguar Land Rover

United Kingdom

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Wolfstreet

Netherlands

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Liam Rickards

Senior Creative, Freelance

New Zealand

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Sam Woodcock

Colourist and Video Editor, Freelance

United Kingdom

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Nicole Winwright

Sales Assistant

United Kingdom

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Damián Ciancio

Director/ Animator, LMS

Argentina

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TOAD

United Kingdom

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Colin Johnson

Creative, Manuka Creative

United Kingdom

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Isabela Assiria

UX Designer

United Kingdom

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Nicholas Daley

Art Director, Trinity Mirror Solutions

United Kingdom

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Keith Donald

Digital illustration, Freelance illustration ,K A Donald Art

United Kingdom

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Pereira O'Dell

United States

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Richard Agius

Excutive Creative Director, TBWA\ANG

Malta

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