. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Maria Blackstone

Social Media & PR Executive, River Street Events

United Kingdom

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NERD Productions

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Nicholas Dehaney

Creative Director, spicegrove creative

United Kingdom

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Studio Folk

United Kingdom

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Sarah Jones

Freelance Illustrator

United Kingdom

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Luke Ashton

Creative Director/Copywriter, Luke Ashton Limited

United Kingdom

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Manuela Espirito Santo

Video Editor/ Food Photographer, Freelance

Netherlands

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nineteentwenty

United Kingdom

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Santiago Rodríguez

Co Founder and Creative Director, Dilema

United Kingdom

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U LA LA

United Kingdom

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Santiago Franco Schicke

Photographer, Franco Schicke

United Kingdom

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The National Gallery Company

United Kingdom

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John Spires

3D visualiser, Self employed

United Kingdom

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Marisa Lorraine

Product Designer

United Kingdom

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Charlotte Peterson

Motion Graphics and Video Content Creator, Self - Employed

United Kingdom

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Jonathan

Senior Designer, Bright Blue Day

United Kingdom

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John Irwin

Art Director

United Kingdom

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Victoria

Graphic Designer, Capella Creative

United Kingdom

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Alexandr Nikiforov

Graphic Designer

United Kingdom

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Margaux

Art Director

France

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