. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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krow communications

United Kingdom

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JPM Mendes

Graphic Designer

United Kingdom

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Canvas8

United Kingdom

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Adrian Gale Photography

United Kingdom

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Kelly Smith

Freelance Creative Copywriter

United Kingdom

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Anton Creativepool

hobbyist

United Kingdom

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Louise Wallace

Illustrator, Louise Wallace

United Kingdom

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Russell McGorman

Wayfinding Design Consultant & Typeface Designer, Our House Graphics Inc.

Canada

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Olly Clements

Photographer, Lick list

United Kingdom

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Richard Chisholm

Freelance senior designer/creative, Freelance

United Kingdom

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Natalie Byrne

Freelance Graphic Designer, Twin Cafe

United Kingdom

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Wider Italia Sarl

Italy

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Mayra Vega

Graphic Designer, Self Employed

United States

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The Voiceover Gallery

United Kingdom

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Dan Bennett

MD, Absolute

United Kingdom

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Irene Nappi

Intern, Network Italia

France

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Jeremy Hewitt Richens

Executive Producer, Freelance

United Kingdom

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Iria Prol

Illustrator, freelance

Spain

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Suzana Arslani

freelance videographer

Croatia (Hrvatska)

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Foxtrot Papa

United Kingdom

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