. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Lily Parker

Lead Visual Product Designer - Mobile UI & UX

United Kingdom

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Michael

Digital Art Director

United Kingdom

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Jayesh Pankhania

Stills Photographer

United Kingdom

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Hitesh

Graphic Designer and animator

United Kingdom

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Gabriela Pruszkowska

Concept Artist, Freelance

Canada

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Stuart

Senior Experience Designer, ThoughtWorks

United Kingdom

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Antoine

Interactive Designer/Developer, Lapin Blanc

United Kingdom

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Artur

Photographer, Assistant, Retoucher, Freelance

United Kingdom

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Simon

UX Designer, Dyson

United Kingdom

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Blinkbox entertainment

United Kingdom

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Helen

Designer / Artworker

United Kingdom

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Fluro Ltd

United Kingdom

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Dulce

House Flipper, DolceneaDesign

Portugal

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Aileen

Art Director, Designer, aileencrossley.com

United Kingdom

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Chris Hudson

Graphic Designer, scarlettabbott

United Kingdom

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Jack Wilkinson

Broadcast Art Director

United Kingdom

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Wojtek Wisniewski

Graphic Designer

United Kingdom

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Christopher

Creative, agencies or for private clients

United Kingdom

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Lawrence

Design Director, Ruder Finn

United Kingdom

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Justin

Graphic Designer | Digtial Artist, Design Geek Studio

United States

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