About me

The antithesis of the LinkedIn 'creative'.

Having started my career in packaging and brand communication, I was offered a job in advertising in one of those sliding-door moments and never truly looked back.

My advertising journey started as a designer before I rapidly moved into the role of art director. I worked on accounts such as Mercedes Benz, Bentley, Ducati, Tefal, and Kenwood, developing successful advertising, television, and through-the-line communication campaigns, working in the UK, France, Italy, Spain and Russia.

After an agency buyout, my advertising work switched to technology-based clients. I worked for several central London-based agencies, leading and building teams before starting a freelance career for Ogilvy, DDB, and Purple, as well as a wealth of direct clients. There, I discovered the world of healthcare, working for Pfizer, Sanofi, MSD, Roche, Novartis, Insulat, and Better, to name a few.
I was lured out of freelancing by HH Global to work as a creative lead on the Samsung account, where I worked across Brand Communications and Activation, Promotions, Events, and Product Launches. I spent a few fantastic years there.

I'm now with Ruder Finn, again working in healthcare but also within internal comms and technology, leading a small but growing UK creative team.

Lawrence's work

The Book of Samsung

Galaxy S24 Selfridges Windows takeover

The Works Salary Guide 2024

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