About me

The antithesis of the LinkedIn 'creative'.

Having started my career in packaging and brand communication, I was offered a job in advertising in one of those sliding-door moments and never truly looked back.

My advertising journey started as a designer before I rapidly moved into the role of art director. I worked on accounts such as Mercedes Benz, Bentley, Ducati, Tefal, and Kenwood, developing successful advertising, television, and through-the-line communication campaigns, working in the UK, France, Italy, Spain and Russia.

After an agency buyout, my advertising work switched to technology-based clients. I worked for several central London-based agencies, leading and building teams before starting a freelance career for Ogilvy, DDB, and Purple, as well as a wealth of direct clients. There, I discovered the world of healthcare, working for Pfizer, Sanofi, MSD, Roche, Novartis, Insulat, and Better, to name a few.
I was lured out of freelancing by HH Global to work as a creative lead on the Samsung account, where I worked across Brand Communications and Activation, Promotions, Events, and Product Launches. I spent a few fantastic years there.

I'm now with Ruder Finn, again working in healthcare but also within internal comms and technology, leading a small but growing UK creative team.

Lawrence's achievements

Site Achievements

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Top 25Design Director Top 25
Contributor:
Lawrence has been a Contributor since 26th April 2024.

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8 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

The Book of Samsung

3 June 2026

Galaxy S24 Selfridges Windows takeover

6 July 2024

Valentine's Day Promotion

20 June 2024

Samsung - KWorld

11 March 2024

Samsung Unpacked 2023 - Video

3 March 2024

Because that's worth listening to

1 June 2022

Human rights abuses in North Korea

23 July 2021

Childhood Trust

25 January 2018

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