. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Followers

Jay Parekh

3D Artist, IndiArt Visual Studios

India

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Iveta Vaicule

Freelance Illustrator, Freelance

United Kingdom

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Justin

Graphic Designer, Planchest

United Kingdom

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Fakery

United Kingdom

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Jonny Moss

Freelance Illustrator

United Kingdom

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Blutui

New Zealand

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Francis Nirmal

Senior Product Designer

India

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Giulia Lutsetis

Italy

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Kristan Akerman

Senior Art Director | Design, Motion & Generative AI, Sting studio

United Kingdom

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Maria Samaniego

Illustrator

United Kingdom

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Hanaa Esmail

Fashion Designer

United Arab Emirates

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Zen Powell

Creative

United Kingdom

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Francisco Centofanti

Illustrator

United Kingdom

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Hendrik Gericke

Illustrator, Flying Dutchman Art Services

Australia

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Petar Petrov

Digital Market Content & Media Strategy Specialist

United Kingdom

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Jamiu Abdulfatai

UIUX Design, ITSS

United Kingdom

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Daniel Boyles

Operations Director, Branding by Garden

United Kingdom

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Hasmik Mkhchyan

Art Director, Triada Studio

Armenia

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Oleksandr Kyriienko

AI FILM DIRECTOR — CINEMATIC AI VIDEO, COMMERCIALS & PITCH FILMS

Ukraine

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Shashank Sharma

Graphic Designer, WISH

India

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