. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Foxtrot Papa

United Kingdom

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Ricardo Andrés

Creative Director, Tech and Soul

Brazil

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Lorena Teruel

Lead Creative Designer, TMW Unlimited

United Kingdom

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Murray Creative

Ireland

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Branislav Milojkovic

3d Character Artist, Freelance.

Serbia (Republic of)

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Tobias Cowan

Digital Marketing Manager

United Kingdom

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Antonella Palamara

Graphic designer, Hanover saffron

United Kingdom

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Billie Yeomans

Graphic Designer

United Kingdom

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Rondell Baptiste

Graphic Designer, Manns Solutions

United Kingdom

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Afaq Ahmed Karadia

Creative Designer/Technologist, Black Light Labs

Canada

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George Gavalas

freelance creative

United Kingdom

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Elena Barroso Sanz

Graphic Design, Freelance

United Kingdom

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JMSD Consultant - 3D Architectural Visualization Studio

United States

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Tamschick Media+Space GmbH

Germany

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Callum Lewis

Graphic Designer, Lewis Design

United Kingdom

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Satellite Architects

United Kingdom

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Nandor Balint

Freelancer ( Artworker, Graphic designer )

United Kingdom

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David Constant

Creative Artworker, Freelance

United Kingdom

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Alexander Fajardo

Graphic Designer, alexgringo

United Kingdom

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Vittoria Belli

Junior Motion Designer, Liquid TV

United Kingdom

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