. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Liam Gerrard

Illustrator

United Kingdom

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Siân Allen

Freelance Digital Designer, Sian Allen Ltd

United Kingdom

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MBAstack

United Kingdom

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Scarlet Page

Photographer, Scarlet Page

United Kingdom

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Appartement 103

France

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URBANARA

Germany

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Simon Kivela

Retoucher, Kivela Imaging

Sweden

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Liam Frost

Graphic Designer, FROST.

United Kingdom

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Stephanie Rolph

Textile Designer, Freelance

United Kingdom

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Georgina Mallett

Graphic Designer, Newsquest

United Kingdom

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Sophie Honeybelle

Creative Artworker, Honeybelle

United Kingdom

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House of Greenland

United Kingdom

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SK Lama

Creative Lead, JAAQ

United Kingdom

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Nora Erdos

Industrial Design Engineer

Hungary

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Michael Evans

Director/Producer, Michael Evans Films

United Kingdom

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Pere Perelló

Creative Director

Spain

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Alex Heslop

Freelance Illustrator, alexheslop.com

United Kingdom

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Datum Creative Media

United Kingdom

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Ignacio Rojas Martínez

Motion Graphics Designer, SegúnContexto

United Kingdom

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Barbecue Mediendesign GmbH

Germany

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