. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Animator and Motion Designer, Seb Hartzell Ltd

United Kingdom

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Graphic Designer, Freelance

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Retoucher, Hi Friends. Co., Ltd

China

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Fashion photographer/Filmmaker, Threads Styling

United Kingdom

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Martina Poiana

Brand identity & creative graphic designer, Martina Poiana

United Kingdom

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Steve Boxall

Owner, Steve Boxall Photography

United States

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Aidan Smeaton

Graphic Design Graduate

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CreativeBlox Design Studio

Philippines

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ARTFUEL STUDIOS

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Uncommon Creative Studio

United Kingdom

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Gaspare Frazzitta

Head of Design, TouchNote

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Brandon Consultants

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Gilbert Archer-cox

Creative Director, Stellar Creative

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Marc Denault - Horizon Studio

Freelance Digital Artist, HORIZON Studio

Canada

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AgencyForty

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Chocolate Films

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Cannes Lions Winners 2018

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Balcan Ioana-Andreea

Illustrator

Romania

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Chris Zammit

Digital Creative Director, LeoVegas

Malta

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