. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

BIMA

United Kingdom

Follow

View profile
Gianfranco De Silva

Creative Retoucher

United Kingdom

Connect

View profile
Internet Matters

United Kingdom

Follow

View profile
Paul Gordon

Graphic Designer

United Kingdom

Connect

View profile
Sia

Creative Director

United Kingdom

Connect

View profile
Clarence Lin

Artist

United States

Connect

View profile
Riccardo Guerrucci

Creative Artworker

United Kingdom

Connect

View profile
Etana Productions

Belgium

Follow

View profile
Anthony Barmo

3d artist, none

Lebanon

Connect

View profile
Hannah Dron

Copywriter, Mirum Agency

Vietnam

Connect

View profile
Daniel Scialom

Head of Creative, Engage Hub

United Kingdom

Connect

View profile
Lavino Productions

United Kingdom

Follow

View profile
Human After All

United Kingdom

Follow

View profile
David França

Designer, STB Australia

Portugal

Connect

View profile
Michele Loseto

Illustrator / Graphic designer

United Kingdom

Connect

View profile
Amitin Design

Thailand

Follow

View profile
Chris Briseno

Creative Director, Bloomberg

United States

Connect

View profile
May Turner

Creative Art Worker/ Retoucher/ Digital Artist

United Kingdom

Connect

View profile
FEED/DEPT®

United Kingdom

Follow

View profile
Mike Roberts

Graphic Designer, Freelance

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.