. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Selda Enver

Art Director

United Kingdom

Connect

View profile
Claudia

Creative Artworker

United Kingdom

Connect

View profile
Kevin Dickens

Creative Marketing Director, John Mills Limited

United Kingdom

Connect

View profile
Harrods

United Kingdom

Follow

View profile
Puja

UX consultant and Designer, Activate Learning

United Kingdom

Connect

View profile
CTN Communications

United Kingdom

Follow

View profile
Catch22 Magazine

United Kingdom

Follow

View profile
Matt Reynolds

Offline Editor

United Kingdom

Connect

View profile
James

Head of Design, The GlassHouse Project

United Kingdom

Connect

View profile
Nicholas Spowart

Graphic Designer, Dixons Carphone

United Kingdom

Connect

View profile
Nevena Ivanova

Senior Product Designer

United Kingdom

Connect

View profile
River Island

United Kingdom

Follow

View profile
Ben

Animator/ Motion Designer, Ben Ramasami Ltd

United Kingdom

Connect

View profile
Justas Zalieckas

3D Interior Designer

United Kingdom

Connect

View profile
Angela Cook

United States

Connect

View profile
Iván

Sr Art Director, Ogilvy Prague

Czech Republic

Connect

View profile
David Skipper

Creative Director

United Kingdom

Connect

View profile
Thorntons

United Kingdom

Follow

View profile
Narcis

Freelance, pixel and ink

United Kingdom

Connect

View profile
Jesusa Dayate - Catral

Digital Design/Development

Singapore

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.