. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Richard Agius

Excutive Creative Director, TBWA\ANG

Malta

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Joana Oliveira

Retoucher, Freelance

United Kingdom

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Lucía Reig Doñate

Video Producer, SAGE Publications

United Kingdom

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Liam Brazier

Illustrator and Animator, Liam Brazier Illustration & Animation LTD.

United Kingdom

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Alex Jenkins

Graphic Designer, Farsight Consulting

United Kingdom

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Jack Burton

Graphic Designer

United Kingdom

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Winnie Chu

Motion Graphics Designer, freelance

United Kingdom

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IMAX Creative

United States

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Elena Stanciu

Features Editor, PETRIe

Denmark

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Guy Farrow

Photographer, Guy Farrow

United Kingdom

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Tihomir Celanovic

Illustrator, freelancer

Serbia (Republic of)

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Ryan Otto

online english tutor, ABC360

South Africa

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Allan Eido

Animation, illustration, AllanEido

Netherlands

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Jodie Adams

Artist

United Kingdom

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Richard

Creative Designer - freelance, Arabian Oud, Beverly Hills Formula, Cube Solutions, Marcus Industry, Mesh-Net

United Kingdom

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Enric Gener

Motion Grapher

Spain

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Lefteris Heretakis

Creative Director, Heretakis & Associates

United Kingdom

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Simon

Architectural Designer

United Kingdom

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Pablo Rodriguez

Broadcast Art Director

Switzerland

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Tariq Ghali

Communications Consultant, Alignian

United Kingdom

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