. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Lisa Raynaud

Design Consultant (Contractor), ASOS plc

United Kingdom

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Blue Crayon

United Kingdom

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Carly Pater

Graphic Designer, K L Dream Pictures

United Kingdom

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Aleksandar Sofranac

Freelance Designer/Art Director

Serbia (Republic of)

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Tony Oquias Photography

Philippines

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Katerina Alivizatou

Creative Director, Kathimerini media group

Greece

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Helen Tam

Graphic Designer

United Kingdom

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Barsha Pant

Photographer/ Retoucher

United Kingdom

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Jon Selwood

Graphic Designer/Artworker, The Student Housing Company/Uninest

United Kingdom

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Laboni S

Creative Director, L Saha

United Kingdom

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Fil Marra

Graphic Designer / Illustrator

United Kingdom

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Drawmill

United Kingdom

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MeinFernbus FlixBus

Germany

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SAYERS DESIGN

Canada

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Yana Kaz

Freelance Graphic Designer, Yana Kaz Design Studio

Canada

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Rose Prescott

Freelance Motion Graphics Animator

United Kingdom

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Purple Lamb

United Kingdom

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Isabella Conti

Creative Executive, Chalk Global

United Kingdom

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Tom Bartlett

Retoucher, Laura Ashley

United Kingdom

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Ben Hume-Paton | Digital Director

Creative Director, HP Source Productions

United Kingdom

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