. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Chacho Horacio Puebla

Co-Founder & Chief Creative Officer, Felicidad

Spain

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Luminous Creative Imaging

Netherlands

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Jimmy Sieg Kong Leung

Graphic Designer, Freelance

United Kingdom

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Hannah Nugent

Freelance Designer, Addatif

United Kingdom

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Sam Jackson

Motion Graphics Designer, Sweetooth

United Kingdom

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Rodolfo Sampaio

Partner/Creative VP, Moma Advertising

Brazil

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ignis

United Kingdom

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Presented Ltd

United Kingdom

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Vino Confesor

Art Director/Graphic Designer, defy

United Kingdom

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Posterscope

United Kingdom

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Sara Roig

Graphic Designer

United Kingdom

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Cristina Donovan

Account Director, Casual Films

United Kingdom

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Roland Nakhoul

3D Interior Designer, Sakr real estate

Lebanon

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Toby Jarvis

Founder, A-MNEMONIC Music Productions

United Kingdom

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Jordan Russell

Creative Director/Photographer, Photography by Jordan-Leigh

United Kingdom

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Artistique

United Kingdom

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Rob Shinn Photography

United Kingdom

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Tim Lord

Creative Director, Trait Media Ltd

United Kingdom

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Turbo Global Media

United States

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Lazy snail Design

Denmark

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