. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Diego Cipolla

Photographer, COYOTE

United Kingdom

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Jahren Stacey

Junior Graphic Desinger

United Kingdom

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Suzie Mason

Freelance Illustrator, Freelance

United Kingdom

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Tash B Shahjahan

Founder & Director | Designer & Artist, INVAR DYKWR & CO.

United Kingdom

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Anna Burles

Creative Director, Run For The Hills

United Kingdom

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Magdalene S

Brand Designer, Magdart

United Kingdom

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Andrew Pierce

Graduate

United Kingdom

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Chris Ong

Freelance Designer

United Kingdom

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Gokce Pehlivanoglu

Producer, Lunaroom Film

United Kingdom

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Bradley Wilks

Creative Designer, Freelancer

United Kingdom

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Alma Silva Guillen

Textile designer, freelance

United Kingdom

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Federica Alberici

Art Director

United Kingdom

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Ralph GHAYAD

Creative Designer, Freelance

Lebanon

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Ahmed Elsisi

3D Artist, Creative multimedia

Egypt

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Matteo Curcio

Colorist and Online Editor, Visual Domain

Australia

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Joe Wade

MD and Co-Founder, Don't Panic

United Kingdom

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Ronny Egger

3D-Artist, egger3D

Switzerland

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VFX Legion LA/B.C.

United States

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Lisa Campana

Head of Design, Wunderman

United Kingdom

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Yaser Moinfar

3D Animator, White Frame animationStudio

Iran

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