. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Ahmed Alsagheer

Motion Designer, Bloomberg

Egypt

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Angelique Vargas

Senior Business Manager, Townhouse

United States

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Matteo

Graphic Designer

United Kingdom

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Charlie Chang

Graphic Designer, Bonhams International Auctioneers

United Kingdom

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Lyssa Rutherford

Design / Branding / PR Communications, LyssandraRutherford.com

United Kingdom

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Orazio Iaci

Freelance Digital Artist, presso terzi

Italy

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Julia Burstein

Graphic Designer

United Kingdom

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Neil Challis

Web Designer

United Kingdom

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Rajinder

Graphic Designer

United Kingdom

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Emma Cook

Interior Designer

United Kingdom

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Regis

Artworker

Italy

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Laura

Social Media Consultant

United Kingdom

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David Woods

Graphic Designer

United Kingdom

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Andrew Thornhill

Design Director

United Kingdom

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Dwain

Digital Designer, happydance

United Kingdom

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Richard Welch

United Kingdom

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Jagdish Singh

Freelance Graphic Designer, Design Mania Print & Design Services

United Kingdom

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David Jackson

Art Director, Cedar

United Kingdom

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Pete Hardy

Visual Effects, peterhardyvfx.com

United Kingdom

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Parag Sankhe

Producer, Square Elephant Productions

United Kingdom

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