. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Brad & Aggie Creative Team

Creative Team, BBH London

United Kingdom

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Garry Robson

Illustrator, Garry Robson design and illustration

United Kingdom

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Savannah Rusher

Designer & Illustrator

United States

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Andre Elliott

Photographer

United States

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Rich Colvill

United Kingdom

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Samantha Hamilton

Head Designer, PropertyfoxSA

South Africa

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Freelance Photographer

Romania

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Tictrac

United Kingdom

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Freelancer

United Kingdom

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Tamzin Riches

Freelance, Tamzin Riches Art

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Yes Please Productions

United Kingdom

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Copywriter, Pink Squid

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Jaime Ollo

Graphic designer, Illustrator

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The Creative Corporation

United Kingdom

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Mark Juncker

Illustrator, Self-Employed

United Kingdom

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Daniel Bonner

Global Chief Creative Officer, Wunderman Thompson

United Kingdom

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Mag. Vladimir von Bergdorff, MA

Group Managing Director, Foster + Svensson

Serbia (Republic of)

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Monotype

United Kingdom

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The Pull Agency

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Therapy

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