. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Resonate

United Kingdom

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Christian Calabro'

Art Director, TBWA\ANG

Malta

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Sofie Bly

Fashion Designer, ERGU AB

Sweden

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Amy Taylor

model, Amy Taylor

United States

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Theofilos Koutroumanis

Freelance Photographer, thetakapa.com

United Kingdom

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Anne-Charlotte B.

Photographer

United Kingdom

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Elizabeth Haworth

Account Manager

United Kingdom

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James Marsland

Illustrator

United Kingdom

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Anna Maslova

Graphic Designer

United Kingdom

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Simon Foster

Freelance creative artworker

United Kingdom

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Sonia Otero

Graphic Designer

United Kingdom

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Luke Wessley Boorman

Photographer

United Kingdom

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Katarina Dolejsiova

Photographer ,sign maker, artworker

United Kingdom

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Mark Narusson

Owner

United Kingdom

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Marta Kochanek

Creative Director, So Good Studio Ltd

United Kingdom

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Evan Esparza

United States

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Joanna Pospieszna

3D Interior Architect, Markam Associates Ltd

United Kingdom

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Sonia Valcarcel

Graphic Designer

United Kingdom

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Jonathan Casey

Product Designer

United Kingdom

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Ignacio

Graphic Designer

United Kingdom

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