. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Grey Africa

South Africa

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Alessandro Vona

Graphic Designer

Italy

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Fabio Tassi

Creative Artworker

United Kingdom

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Max

Creative Director, Cedar Group

United Kingdom

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Nicholas

Creative Head, Bright Design

United Kingdom

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Patrick

Designer, think BDW

United Kingdom

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Marita Kalodimou

Creative Artworker

United Kingdom

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Senior UI Designer - Freelancer, John Lewis

United Kingdom

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Zuwi

CG

United Kingdom

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Roger Chiaw

3d designer / director, Intro

United Kingdom

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Duncan

Graphic designer, artworker and photographer, Freelancer

United Kingdom

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LubicaTothova

Product Designer

United Kingdom

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MacoshDesign

Industrial Designer

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Phil Bedford

Designer / Artworker, Freelance Studio Philly

United Kingdom

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Matt Burke

Creative Director, Burkes Werks

United Kingdom

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Rob Coolen

Digital Creative Director, Freespee

United Kingdom

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Alina

Senior Retoucher, Hempstead May

United Kingdom

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Dolly Omisore

Animator

United Kingdom

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Francois-Gabriel Perraudin

Marketing Manager

United Kingdom

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Joseph Maduma

Graphic Designer

United Kingdom

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