. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Sisi Li

Illustrator, Graphic design

Laos

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Simon Webb

Floor Staff, Boston Tea Party

United Kingdom

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Augusto Correia

Creative Director

United Arab Emirates

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Maria

Creative & Production designer | Project Manager, Open to work

United Kingdom

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Serdar OZEN

Senior Motion Designer / AI Video Creator, Open to Work

Turkey

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MICHAEL K PAPADAKIS

VIDEO/PHOTO/SOUND - EDITOR

United Kingdom

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Paulina Rosińska

Creative Director / Communication Designer, heissenstudio

Poland

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Matias Barreda

3D Artist

Chile

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OH&CO

United Kingdom

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Jack Johnson

Graphic Designer

United Kingdom

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Joto

United Kingdom

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Simon Strong

Freelance Designer

United Kingdom

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Craig McIntosh

Illustrator, Craig McIntosh Illustration

United Kingdom

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Lauren Messervy

Senior Creative, ActionAid

United Kingdom

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Iain Gardiner

Art Director, Freelance

United Kingdom

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2432

Antiestático

Spain

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Mark Harrison

Photographer, Mark Harrison Photography

United Kingdom

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James Bassett

Digital Creative Director, Sony Music Entertainment

United Kingdom

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Burak Azak

Creative Group Head, TBWA\Integer

Turkey

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White Rabbit Budapest

Hungary

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