. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Banana Audio Ltd

United Kingdom

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Nic Angeli

Graphic Designer

United Kingdom

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Jang Park

Neuroeconomist

United States

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Fortnum and Mason

United Kingdom

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Andrei Mihai

Graphic Designer/Web Designer

Romania

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Carlos Nogueras

3D, VFX & MoTioN DeSigN, Weplay studio

Spain

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Gianluca Delgado Pires

Digital Designer / Web Designer, Arsenale23

Italy

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SamoZoznam

Slovakia

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Dipti Panesar

freelancer, teabag

United Kingdom

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Kerry Matto

Creative, Ted Baker

United Kingdom

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Lantern

United Kingdom

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Mirna Pticek

Designer, Creative & Art Director, Mirna Pticek D&AD

Croatia (Hrvatska)

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LUSH Cosmetics Ltd

United Kingdom

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Adam Popli

Currently looking for opportunities

United Kingdom

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Gemma Redford

photographer, white crescent photography

United Kingdom

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HomeAway UK Inc

United Kingdom

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Carolyn Halsall

Various, Various

United Kingdom

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Sophie Harricks

Global Agency Director

United Kingdom

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Andreas Arthofer

Agile Digital Manager (Scrum, Kanban & PRINCE2), Sparkling Games Co.

United Kingdom

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Design Marie

Senior Graphic Designer, Design Marie

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